Gokind and Sambla Announce Strategic Partnership

May 21, 2026 by Gokind

Stockholm, SwedenGokind, a trusted provider of transaction enrichment for the financial sector, today announced a strategic partnership with Sambla, a leading Nordic financial services company. Together, the companies will bring deeper transaction intelligence into Sambla's platform, enabling more accurate customer insights and stronger decision-making across their financial services offering.

Through the integration of Gokind's transaction enrichment and merchant identification capabilities, Sambla gains real-time visibility into customer transaction behaviour. This allows Sambla to better understand spending patterns, accurately identify merchants, and surface the signals that matter most when serving customers across the Nordics.

About Sambla

Sambla Group is a Nordic fintech company with the goal to make loans better for all. Since 2015, the group has helped over 1.2 million customers improve their loan terms, generating an estimated SEK 3.8 billion in savings.

About Gokind

Gokind is redefining how the financial sector interprets and acts on transaction data. Its Transaction Intelligence is trusted by the Nordic region's leading fintechs to accurately identify merchants and uncover relevant risk patterns for every transaction.

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