Gokind Before and After the Pivot
Stockholm, Sweden – About three years ago, Gokind made a clear pivot: from a consumer-facing sustainability application to a transaction enrichment API that helps financial institutions, lenders and other actors assess risk through account analysis.
The foundation remained the same: interpreting bank data, categorising transactions and turning complex account activity into actionable insights.
Today, Gokind's API helps financial actors understand the real activity behind a bank account, strengthen credit and onboarding decisions, and identify patterns that may indicate fraud, money laundering or other forms of financial crime.
Gokind Before the Pivot
The initial idea was built on a new opportunity in the market: open banking, which enables consumers to grant trusted third parties access to their bank data.
Users could connect their bank accounts, allowing Gokind to analyse their transactions and identify which brands and companies they were engaging with through their everyday spending. This provided insights into how those companies performed across areas such as sustainability, emissions and equality.
The Driving Force Behind the Pivot
The pivot began when the market made clear that this capability addressed a broader need. Banks, lenders and other financial actors needed better ways to understand account activity, identify risk and make decisions based on actual financial behaviour.
The gap in the market was one of depth. Traditional bureau checks return a score or a verification result. Gokind's technology returns a behavioural picture, what is actually happening on the account, not just whether the stated facts check out. Many existing tools could confirm identity or surface a credit score; few could interpret the underlying pattern of account activity.
The core of the technology was an algorithm designed to clean, interpret and categorise bank data, determining what relationships existed, which payments were recurring, which counterparties an account interacted with, and how account behaviour developed over time.
The pivot has proven successful. Gokind today works with companies including SAS EuroBonus, Creditsafe, Sambla and SRS Security, spanning loyalty programmes, credit information, lending and security services.
What Gokind Does Today
Gokind applies the same technical foundation to help financial institutions understand the real activity behind a bank account. By analysing and categorising transaction data, the API supports account verification, credit assessments, customer onboarding and risk checks before a business relationship is established.
The value lies in identifying whether an account behaves as expected, or whether the activity points to elevated risk, unusual transaction flows, relationships with newly registered companies, or account behaviour that does not match the company's external profile.
As criminal actors become more sophisticated, they increasingly seek to create the appearance of legitimate business activity. Gokind helps customers look beyond that surface and make risk decisions based on what the underlying account activity actually reveals.
The API is also used by banks and fintechs to build personalised financial services, delivering relevant product recommendations based on actual spending patterns rather than inferred demographics.
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